The medium is the message. Drawing upon my own real-life quest to discover the subtle earth and the various characters I met along the way I discovered the Mythica, the subtle layer of our life. Inspired as I was by the ways in which the energetics of our selves and their stories was presented in the media, the Mythica concept was built from the idea that I could visualize the real world of subtle energies that defined our experiences and set the tone for a new brand of real-life storytelling.